Let your satisfied customers do the talking. I make interviewees feel comfortable on camera and capture honest, high-trust stories that move buyers off the fence.
That's most of the job. I send questions in advance, keep the setup small (no big crew, no boom mic in their face), and start with conversational warmups before the camera matters. Most people are surprised how natural it feels.
I write a first draft based on our discovery call, then you and I refine them together. You know your customer; I know what reads well on camera. The final question set goes to the subject ahead of time so they're not blindsided.
Basic projects land in 2-3 weeks. Standard runs 3-4 weeks. Advanced (multi-participant) takes 4-6 weeks. Biggest variable is scheduling the actual interview with a busy customer.
Yes. Standard tier includes 1 social cut. Advanced includes multiple. Additional social cuts can be added as needed.
It happens. The discovery call + question prep is designed to minimize this risk. If we can't pull a strong story from the footage, I'll be upfront about it and we'll figure out next steps together.